Brand Design & Visual Identity

Hey Neighbor Design co.

To design a logo and visual identity that:

  1. Creates a stand-out, cohesive, flexible look

  2. Fosters community and curiosity

  3. Gains new and consistent work

  4. Appeals to small/medium businesses & agencies

Project Overview

  • Visual Identity

  • Brand Strategy/Positioning

  • Copywriting

  • Illustrations

  • Mascot

Services Provided

  • Conversational, like your neighbor you run into on the sidewalk

  • Vintage-forward Midwest; familiar, friendly but with great taste

  • Cheeky, doesn't take itself too seriously with play at it's heart

Inspiration

The Big Picture

To provide design services that foster collaboration, community and curiosity to enhance brands and their visual identities.

What

Hey Neighbor Design Co serves small to medium sizes businesses who do not have a dedicated design or marketing team, as well as design agencies looking for new and continued design and illustration support.

Who

Hey Neighbor Design Co believes that design should be an enjoyable experience that brings people together in a connected, collaborative process.

How

Hey Neighbor Design Co believes that everyone deserves a seat at the table and brings value to a creative conversation; that together we create a strong experience for customers and clients.

Why

Design for small businesses can feel intimidating and unachievable; it is the work of designers to be the facilitator of great design and to help guide businesses towards their collective goals. Hey Neighbor Design Co aims to break down barriers between clients and designer to build stronger and better brands through community and collaboration.

Why Now

Brand Traits

  • Curious

  • Conversational

  • Authentic

  • Your favorite neighbor

Building the Mood

Conversational, like your neighbor you run into on the sidewalk

Vintage-forward Midwest; familiar, friendly but with great taste

Cheeky, doesn't take itself too seriously with play at it's heart

Overall Vibe

Too dated; we want inspiration from the past, but with a modern twist

Unstructured; we can have fun but with systems in place

Too much texture

We Are Not

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Howdy Neighbor Little Library