Brand Design & Visual Identity
Hey Neighbor Design co.
To design a logo and visual identity that:
Creates a stand-out, cohesive, flexible look
Fosters community and curiosity
Gains new and consistent work
Appeals to small/medium businesses & agencies
Project Overview
Visual Identity
Brand Strategy/Positioning
Copywriting
Illustrations
Mascot
Services Provided
Conversational, like your neighbor you run into on the sidewalk
Vintage-forward Midwest; familiar, friendly but with great taste
Cheeky, doesn't take itself too seriously with play at it's heart
Inspiration
The Big Picture
To provide design services that foster collaboration, community and curiosity to enhance brands and their visual identities.
What
Hey Neighbor Design Co serves small to medium sizes businesses who do not have a dedicated design or marketing team, as well as design agencies looking for new and continued design and illustration support.
Who
Hey Neighbor Design Co believes that design should be an enjoyable experience that brings people together in a connected, collaborative process.
How
Hey Neighbor Design Co believes that everyone deserves a seat at the table and brings value to a creative conversation; that together we create a strong experience for customers and clients.
Why
Design for small businesses can feel intimidating and unachievable; it is the work of designers to be the facilitator of great design and to help guide businesses towards their collective goals. Hey Neighbor Design Co aims to break down barriers between clients and designer to build stronger and better brands through community and collaboration.
Why Now
Brand Traits
Curious
Conversational
Authentic
Your favorite neighbor
Building the Mood
Conversational, like your neighbor you run into on the sidewalk
Vintage-forward Midwest; familiar, friendly but with great taste
Cheeky, doesn't take itself too seriously with play at it's heart
Overall Vibe
Too dated; we want inspiration from the past, but with a modern twist
Unstructured; we can have fun but with systems in place
Too much texture
We Are Not

