Packaging Design
Bespoke Blooms Seed Starter
Project Overview
A playful product line that tapped into creative archetypes that would find themselves in a garden. Goal to develop an distinct visual feel for each varietal where customers would gravitate to based on either personalities.
Services Provided
Copywriting
Packaging Design
Structural Design
Illustration
Inspiration
Looked deep into the meaning of each of the flowers to develop the specific personality of the seed blends. Got inspiration from personality tests like an enneagram.
Visual Communication
When deciding on how to individualize each product varietal, I aimed for having subtle clues displayed in the illustrations that alluded to each of the personalities.
By thoughtfully making these decisions, the goal was to impact how the customer consciously or subconsciously viewed and chose their varietal that best fit with their personality and traits.
The Maestro
Orderly
Upright
Cleanly
No fuss
No overlapping flowers, proper space given between each flower stem
The Poet
Highly textural
Winding stems
Dancing, floating seeds
Playful pollinators
Whimsical
The Alchemist
A little bit of sparkle
Curving towards the middle, hugging, protective
Larger flowers creating a sheltering space for the smaller ones
Product images belong to Modern Sprout, LLC and all rights to images are reserved to Modern Sprout LLC